Built from Real Startup Experience
We started ponirexavo in 2019 after watching too many promising Australian startups stumble over financial planning that didn't account for their actual reality. Not the glossy pitch deck version—the messy, unpredictable, cash-flow-anxiety version most founders actually live with.
Where This Actually Started
Back in 2018, three of us were sitting in a cramped office in Sydney's inner west, looking at our own startup's finances. We'd raised a seed round, built something people wanted, but our financial forecasts kept missing the mark.
The problem wasn't spreadsheet skills. It was that most financial education assumed you were either running an established business or you had venture backing with clear milestones. Neither matched what we were dealing with—bootstrapped growth with unpredictable revenue and constantly shifting priorities.
So we started documenting what actually worked for us. Not theory from business school textbooks, but practical frameworks we tested while managing our own burn rate and fighting for each percentage point of runway extension.
What Drives Our Approach
Honest Numbers
We don't teach optimistic forecasting. Our materials focus on conservative planning that accounts for the delays and unexpected costs every startup faces.
Context Matters
Financial decisions that work for a SaaS company rarely translate to hardware startups or service businesses. We build scenarios around actual business models.
Adaptation Over Templates
Templates break down when your business doesn't fit the mold. We focus on teaching the thinking behind financial decisions so you can adjust as circumstances change.
Who's Behind This
ponirexavo grew from a side project into a full platform because enough founders told us they needed this kind of practical guidance. Our team includes people who've been through multiple startup cycles—some successful exits, some hard shutdowns, all educational.
Corrine Halberd
Corrine spent six years as CFO for two Australian tech startups before joining ponirexavo. She knows what it feels like when your quarterly projections become obsolete by week three, and she's particularly good at explaining complex financial concepts without the usual jargon overload.
What We're Working Toward
Every quarter, we review feedback from founders using our materials and update our content based on what's actually helping people make better financial decisions. Our next major curriculum update launches in September 2025, with expanded sections on managing investor relationships and navigating down rounds—topics that became much more relevant over the past year.
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