What Are Cookies Anyway?

Think of cookies as little notes your browser saves when you visit our site. They help us remember things like your preferences and how you navigate through our platform. Some are essential for basic functionality, others help us understand what's working and what needs improvement.

We've been in the startup finance space since 2019, and we've learned that being upfront about data collection matters more than clever marketing speak. So here's the straight story about what we track and why.

Types of Tracking We Use

Why We Track This Information

Running a platform for startup founders in the Australian market means understanding how people actually use our resources. When someone from Sydney spends time on our funding calculator versus someone from Melbourne checking out our pitch deck templates, that tells us something valuable.

• See which financial tools get the most engagement so we can expand useful features
• Understand where people drop off during the registration process
• Test different layouts to find what makes information easier to digest
• Measure which educational content actually helps founders versus what just sounds good
• Track technical issues before they become widespread problems

We're not selling this data or building creepy profiles. It's purely about making the platform more useful for Australian startups navigating early-stage finance decisions.

How Long We Keep This Data

Different tracking serves different purposes, so retention varies. Essential cookies last only as long as your session. Analytics data gets anonymized after 90 days. Marketing cookies expire after 30 days unless you interact with our content again.

We review all stored data quarterly and delete anything that's no longer serving a clear purpose. Our St Marys office handles all data management locally within Australia, following standard privacy protocols for 2025.

Third-Party Tracking

We use a couple of external services that place their own cookies. Google Analytics helps us understand traffic patterns. Occasionally we'll run campaigns through LinkedIn or industry-specific platforms that use their own tracking pixels.

These third parties have their own privacy policies. We've chosen services that align with Australian privacy standards, but you should review their policies directly if you want the full picture.

Your Rights and Choices

Australian privacy law gives you specific rights around data collection. You can request a copy of what we've collected about you, ask us to delete it, or withdraw consent for non-essential tracking at any point.

If you've used our platform before declining cookies, we'll remove your non-essential tracking data within 48 hours. Essential security cookies stay until you log out or your session expires naturally.

Questions about specific data we've collected? Reach out directly and we'll walk you through exactly what we have and why. No automated responses or runarounds.

Updates to This Policy

We update this policy when we add new tracking tools or change how we handle data. Major changes get announced through email to registered users. Minor clarifications just get updated here with a revision date.

Check back periodically if you're particular about privacy details. We don't make changes often, but when we do, we're transparent about what shifted and why.